Our Team | Touched Apparel

Our Team

Touched Apparel's team embodies a family-driven ethos, led by founder Casey Ellerby, whose vision is enriched by the expertise of her brother, Cori Ellerby, an IT specialist and community leader, and her daughter, Da'Naja Ellerby, serving as the Assistant Director.

Casey Ellerby's founding principles are rooted in family and community, driving Touched Apparel's campaigns toward inclusion, empowerment, and healing. With Cori Ellerby's technical proficiency and Da'Naja Ellerby's leadership, the team seamlessly integrates their commitment to family values into impactful initiatives that touch lives and foster positive change.

Through their collective dedication, Touched Apparel is committed to societal transformation and making a tangible difference in underfunded communities through innovative giving back.

Meet our members below.

Founder

Casey Ellerby

Casey Ellerby, founder of Touched Apparel, is an Event Consultant/Manager, Community Activist, and Cultural Curator dedicated to the holistic growth of individuals across generations. For over a decade, Casey has spearheaded the "Too Dope To Bully" campaign, empowering students, educators, and families with tools to navigate emotional intelligence and overcome the challenges of toxic environments.

With a rich background spanning 15 years, Casey has organized, curated, and managed diverse community events aimed at fostering inclusivity and resilience. Passionate about societal evolution, Casey continues to champion initiatives that uplift and inspire men, women, and children alike

Assistant Executive Director of Touched Apparel

Da’Naja Ellerby

Da’Naja Ellerby serves as the Assistant Executive Director of Touched Apparel, leveraging her background as an outreach coordinator to create meaningful opportunities for community service and giving back. With a passion for social justice, she has collaborated with her hometown city council to address systemic racism and promote equality initiatives. Da’Naja's journey with Touched Apparel began as an ambassador and volunteer, eventually leading her to assume the roles of Executive Director and outreach coordinator. Her focus on diversity, inclusion, equity, and equality underscores her commitment to fostering positive change within communities.

IT Technical Support

Cori Ellerby

Cori Ellerby, a seasoned IT technical support analyst with over 20 years of experience, brings extensive expertise in troubleshooting and system maintenance to Touched Apparel. As the visionary founder of the Gwinnett Esports League, he champions gaming and technology while prioritizing accessible education in tech and STEM fields. With 14 years of mentoring youth and fostering inclusive communities, Cori's leadership enriches Touched Apparel, ensuring smooth IT operations and a positive impact on the surrounding community.